Some years ago I met a girl in a coffee shop in downtown Chicago. She asked me if I was on Friendster. I had no idea what that was and I didn’t really care, but I found out as she gratuitously explained. The idea of a social network had all sorts of wrong feelings about it. Everything from conspiracy theories about government and commercialization to the ill-feeling of the dramatic increase of Internet SPAM in my inbox.
Despite my reservations, I plunged into the new vast world of the social network. To my surprise, my fears were not realized, but that was only because I wasn’t fearing the right things. What I should have been afraid of was the fact that one place to “keep track of your friends” is not good enough. This is understandable, just like you need at least 2 malls in every area even though they both have the same stores.
The Friendster notion begat MySpace, which is where the social network began expanding rapidly to the point of critical mass. Then the suits had to get involved with LinkedIn. Then Facebook… Things were already crowded enough. I have plenty of places to surf around to and update my current status, or what I’m thinking, or how I’m feeling, talk about my favorite color… whatever. You know who cares about your Friendster/MySpace/Facebook/LinkedIn profile? Just you. Well, Ok… I guess there is always room for one more. I guess it *does* stand to reason that you have to graduate MySpace (For high-schoolers and bands (who are in, or act like they never left high school anyway)) and move to Facebook (for you college kids). Then, when you graduate, you get to move on and be a professional “friend” on LinkedIn.
“Facebook helps you connect and share with people in your life”. Facebook should just put a bullet in my head and put me out of my misery. Honest to God, never before has having friends been such a burden.
LinkedIn could have been great. The idea behind it, much like the ideas for social networks in general (and the Internet for that matter) was initially pure. Now the problem is that every link made more or less dilutes the believability of the system. People don’t just link in to people that they think are worth a shit. There is some sort of unspoken obligation that if we’ve met in a work environment, that we should “link”. You don’t know me. So what is this really? It is just a huge network of people who have met other people for whatever reason. At the current trajectory, LinkedIn will contain 0.001% useful information by…. right about… now.
The Internet is exactly why America doesn’t get any work done.